Author: Ich

PERSONA (Name):

A persona is an archetype representing your ideal customer. A persona is generally based on user research and incorporates the needs, goals, and observed behaviour patterns of your target audience. It creates empathy towards the target groups/customers to be addressed by the digital business model and will influence decisions and activities. At first ideal-typical criteria and characteristics will be described which all persons of this group have in common. The description will be validated through interviews, observation and other research activities and might be changed/adapted throughout the iterative process.

Image	Age, sex, family status: / Place of residence: / Profession: / Hobbies, interests: / Bibliographic dates: / Typical Quote:
Daily Routines: / Aims, needs, desires: / Problems, concerns:
Technology (IT, Internet, Social Networks, Software)

That inspires me:
That’s important to me:
This is what I reject:
Places to be:
3 things I can’t live without:
-
-
-
In my fridge, I always have:

# Persona

WORKSHEET

Programme co-funded by European Union funds (ERDF)

This work by the DIGITRANS project is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/